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BGx Launch Tracker Development

Task:
To develop a launch tracker to be utilized by all functions of the organization involved in the product launch process across BRICS countries
Task:
To develop a launch tracker to be utilized by all functions of the organization involved in the product launch process across BRICS countries
Client:
American multinational medical devices and health care company
Region:
BRICS countries—Brazil, Russia, India, China, South Africa
Deliverables:
  • A tested and working concept of the Launch Tracker.
  • A series of training sessions for the S&M team across Client's locations globally.
  • Further recommendations on Launch Tracker updates and the implementation process.
Launch Tracker Activities & Stages Covered:
  • Sourcing
  • Launch Planning
  • Regulatory Affairs/ Market Access
  • Supply Chain
  • Marketing
  • Sales
  • Distribution and Launch
  • Finance
  • Launch Performance Tracking/ KPIs
Detailed Request:
  • The Client was experiencing a problem of receiving and processing an inconsistent, fragmentary, delayed, and outdated data concerning the Client's Launches around the globe across all functions.
  • The Client approached UPharma Consulting to identify possibilities of developing a launch tracker covering all company's functions in all regions of presence.
  • In a series of wargaming sessions, a draft concept of a launch tracker was outlined.
  • The drafted Launch Tracker prototype was elaborated further during a series of Launch wargaming sessions.
  • The first working version of a Launch Tracker was introduced to the S&M team and implemented gradually across all Client's offices.


Project
leads

Eugene BROVKO
Partner, Pharma & MedTech Market Access
Jonas TRYGGVASON
Managing Partner

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