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Prioritization of Launches

Task:
To assess opportunities of a 15 products portfolio and prioritize their launches in the country
Task:
To assess opportunities of a 15 products portfolio and prioritize their launches in the country
Client:
American multinational medical devices and health care company
Region:
Ukraine
Deliverables:
  • 15 Marketing Strategies.
  • 15 Launch Plans.
  • Supply chain stakeholders overview.
  • General launch strategy for the portfolio in the country.
  • A set of recommendations on commercial offers.
Key areas covered in the project:
  • Marketing analysis of opportunities for 15 molecules.
  • Therapeutic areas analysis.
  • Customers mapping.
  • Competitors pricing analysis.
  • Building recommendations for pricing strategy in each competitive segment.
  • Development of trade channel strategy per each product.
  • Overview of all available commercial policies on the market.
  • Preparation of recommendations on commercial offers per each customer segment.


Project
leads

Eugene BROVKO
Partner, Pharma & MedTech Market Access
Jonas TRYGGVASON
Managing Partner

Download
our E-Brochure