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Roll-Out Launch Plan Development

Task:
To prepare the local office for the launch of a portfolio of recently acquired BGx products
Task:
To prepare the local office for the launch of a portfolio of recently acquired BGx products
Client:
American multinational medical devices and health care company
Region:
Ukraine
Deliverables:
  • A roadmap of launches distributed by the priority.
  • Training for a local team on Positioning & Branding.
Key areas covered in the project:
  • Planning and Forecasting of launch activities.
  • Analysis of the macro-environment prior to launch.
  • Cross-functional corporate activities alignment.
  • Elaboration of Positioning and Branding elements per each product.
  • Determining launch strategy and success factors.
  • Development of a plan of activities for the promotion of BGx products.
  • Activities plan for team Sales Force team.
  • Adaptation of a launch tracker tool for each product being launched.


Project
leads

Eugene BROVKO
Partner, Pharma & MedTech Market Access
Jonas TRYGGVASON
Managing Partner

Download
our E-Brochure